You’ve successfully logged out.
Grow your business with our free tools and resources.

The Surprising Psychological Link Between Ecommerce and Video Game Design

What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

Continue reading

Instagram Introduces Clickable Links for the First Time with New Advertising Options

Yesterday, Instagram announced that it's expanding options for advertisers with new carousel ad units. The new ads allow advertisers to assemble multiple photos together in sequenced stories that let users swipe left to learn more about the product or brand. 

The last photo in the series is accompanied by a "Learn More" button with a link to a website of the brand’s choice that will open in an internal browser within Instagram. 

Click "read more" to see a video demo of the new ads.

Continue reading

How to Increase Revenue and Improve the Customer Experience with Upselling and Cross-Selling

Upselling and cross-selling is the art and science of introducing customers to better and complementary products to what they are currently interested in. According to one Forrester research analyst, 10-30% of ecommerce revenues come from upselling and cross-selling.

Are you making the most of these opportunities to provide your customers with a better experience while increasing your average cart size? 

In this post, you’ll learn why product upsells and cross-sells are so important, what you should be offering and how to do it.

Continue reading

Shopify POS Update: Now Available on iPhone and Free for All Shopify Merchants

Today we’re excited to announce that selling in person just got a whole lot easier. Our point of sale app, Shopify POS, is now available on the iPhone, and it's free for all Shopify merchants.

With the new Shopify POS, you can now accept cash, credit, debit, and gift cards on your iPhone and iPad. Brick and mortar businesses can use our new Retail Package for more advanced features.

Shopify POS seamlessly integrates with your online store so your products, orders and customers are always in sync. Bridging this gap between online and offline selling is an important step forward in our mission to make commerce better.

Continue reading

Introducing Storefront Editor

Today, we’re excited to introduce storefront editor, the easiest way to build a beautiful online store. Storefront editor empowers you to take creative control of your online store, giving you even more freedom to create a home for your brand.

Check out the video now to learn more.

Continue reading

How to Choose an Ecommerce Business Model

When it comes to starting an online business, you have a lot of choices to make. The biggest of the choices may be the most important as they will ultimately define your business model and much of the future of your business.

In this post, we’re going to introduce you to the four questions you must answer to begin putting together a business model for your new online business.

Continue reading

22 Awesome Websites with Stunning Free Stock Images

I know your pain.  You’re looking for free images for your website.  You’ve looked far and wide for gorgeous, free images to use online, but keep running into cheesy pictures of people laughing at their salad.

The good news is there are ton of different free and paid images for commercial use available online if you just know where to look.

In this post, I’ve compiled the ultimate list of resources to source free images for your website. Whether you want free stock images for your blog, to download, or for commercial use - you’ll find them here.

Continue reading

What Sets Top Performing Ecommerce Companies Apart?

Ever wonder how some ecommerce companies come out of the gate so strong? 

You know the ones I'm talking about. The ones that have such a strong presence that by the end of their first year, it seems like they're absolutely everywhere? 

In this article, we'll examine data provided by RJ Metrics that shows the exact difference between top performing companies and everyone else. 

Hint: They're getting traction really early. How early? Well, you've got to click to find out. 

Continue reading