How to Use Social Proof to Influence Visitors and Increase Your Sales

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It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants - one is close to full, the other is almost empty.

Which one do you choose?

Chances are you’ll go to the one that’s close to full.

That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional "signals" to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision.

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7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

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2014 was the year “Conversion Rate Optimization” became the new “social media marketing.”

Hype riding marketers published story after story about how these “tiny little tweaks” were producing enormous gains, and it got you fantasizing about double and triple digit percentage increases.

Maybe you dipped your toe in and experimented with some of the “tips & tricks” only to be disappointed, wondering why you ever wasted your time.

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How To Find A Product To Sell Online: The Definitive Guide

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There's never been a better time to create an online store. It's easier and cheaper than ever to get started and sell to people all over the world. However, the biggest hurdle to starting your own store has always been finding and choosing the right product to sell.

We know this can be a bit of a challenging step for new entrepreneurs. This guide gives you an easy-to-follow framework for finding, evaluating and validating product ideas that you can build a profitable online business around.

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Dropshipping 101: How to Start an Ecommerce Business (Even If You Don't Have a Product)

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So, you've been thinking about starting an online store for a while now. It's a great idea. The barrier to entry has never been lower and with the technology available, you can easily build a beautiful ecommerce website.

But you're still a bit hesitant. Sure, you can create a sleek website, but what about the money you'll have to invest in product? At the end of the day, it's still your hard earned cash.

But what if it doesn't have to be? What if someone offered to pay your up front inventory costs on thousands of items? What if they even offered to manage all your shipping and fulfillment operations, so you could focus on other areas of the business? 

Now, this may sound a bit far fetched. But it wouldn't if you knew about drop shipping.

In this video, I'm going to explain exactly how drop shipping works, show you how to find drop shippers for your products, and give solutions to some common problems associated with drop shipping.

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10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

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As a small business owner with a brick-and-mortar store, it can be easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic. 

It's time like these when you'd like to be able to consult with an expert and get help turning your store around. Even if it's just for a single piece of advice that you can put into action right away. Luckily for you, in this post, I've collected ten pieces of advice for that exact purpose.

Below you'll find ten takeaways from some of the most renowned names in retail, marketing, and branding, all neatly packed for your consumption in this post. These experts were kind enough to answer my question: 

"What's the #1 thing that retailers can do to better market their brick-and-mortar store?" 

The tips and insights contained in their answers listed below pack a lot of punch but will only work if you pick one and decide to put it into action. 

Let's dive right in. 

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7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers

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First impressions are everything.  Many store owners spend time tweaking their homepage, but often forget about the importance of a well designed product page.

Choosing an appropriate way to showcase your products is essential, as it can drive users to continue to checkout, or click away from your store.

In this post, we’ll look at some of the most excellent examples of product pages, why they’re effective, and how you can replicate them for your store.

Let’s get started.

 

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13 Stunning Responsive Shopify Themes

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With over 55 themes available in the Shopify Theme Store coming in more than 140 styles, there are a lot of options available when it comes to picking a theme for your store.

Because mobile now accounts for more than 50% of all ecommerce traffic, it's absolutely essential that your store is optimized for mobile customers.  

This theme round-up covers some of the most beautiful free and paid templates from the Shopify Theme Store - all of which are mobile responsive.

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3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

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It's holiday season and that means that as a retailer you've got your eyes on the money. That's no surprise given that the three months leading up to December 25 generate almost $1 trillion or roughly 6 percent of the entire U.S. economy. 

But how do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume, or if you're looking to boost business during slow hours and more?

Whatever your goal may be, by creating a time-sensitive sales promotion and having a good grasp on your target customer demographic, you'll be able to incentivize the right actions, get them to respond, and grow your business in the process. 

In this post, we'll look at three retail sales promotion techniques that are worth their weight in gold when implemented effectively. They are:

  • Promotional pricing
  • Point-of-purchase displays
  • Loyalty programs

So, the next time you're stuck as to how you can increase sales, get new customers, or retain existing ones, you'll have no trouble turning to the perfect promotion strategy for your goal.

Let's get started. 

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Ecommerce Email Marketing: 10 Tips to Boost Product Sales

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Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.

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