Black Friday Cyber Monday 2020

This year is different

So we’re approaching BFCM differently. Each week we’ll be adding timely tips, powerful product recommendations, and reliable resources—so you can have a successful selling season regardless of what this year brings.

App support

Tap into the power of checkout apps

Get the support you need from value adding apps designed to help you succeed.


Subscription apps

Introducing a brand new collection of subscription apps built directly for Shopify Checkout—meaning a smooth shopping experience for your customers and a better management experience for you.


Upsell apps

Display one-click offers to customers in checkout after payment is confirmed and boost your sales without interrupting your customer's experience.


Video ad maker

Quickly create custom video ads to attract new shoppers. The video ad maker helps you create professional looking ads for free and with no video marketing experience.


Bring out the best in your products

With more people exclusively shopping online this year than ever before, a strong first impression is key. Make sure your products stand out.


Product statuses

Save new products with a draft status so you can work on them until they're ready. Archive products you no longer sell to keep your products organized without losing product information.


Product videos

Use videos on your product pages to increase customer confidence, provide a better customer experience, and increase sales.


3D models

3D models allow your customers to place your products on themselves or in their homes, giving them a real life sense of how they will look and aiding their buying decisions.


Connect with your customers

63% of consumers want to hear about discounts or sales in marketing messages from retailers. Leverage their loyalty and delight them with discounts.


Shopify Email

Communicate confidently using Shopify Email’s ready-made designs. Your choice of marketing email designs will automatically include your logo, products, and store colors.


BFCM campaign templates

Promote your products to new and existing customers across multiple marketing channels with prefilled BFCM content—and schedule it all in advance.


Shopify Ping

Shoppers who chat with a brand are 3x more likely to convert. With Shopify Ping, you can chat with shoppers and your team in real time to drive sales.


Get your products the attention they deserve

It takes an average of 7 interactions with your brand before shoppers make a purchase. Start getting shoppers closer to conversion with your choice of marketing tools ideal for your business.


Shopify Marketing

Increase discovery of your products with Shopify Marketing, a single spot to create and manage marketing campaigns on Google, Facebook, Instagram, and more.


Shop app

Add the new Shop sales channel to remarket your products to customers across the Shop app. Customize how your store looks and which products you want to feature.



Get your store ready for selling season with free BFCM stock photos from Burst. Take your pick of images themed around online sales, local pickup, and distanced shopping.


Power up your products

Online shopping will be more popular than ever this year. Support your shoppers evolving needs with new ways of selling and enticing offers.


Gift cards

Gain a new source of revenue and new customers with gift cards. Perfect for the holiday season, gift cards can convert shoppers who can't decide which of your products will make the best gift.



Boost your sales with automatic discounts, promo codes, sales prices for certain products, or free shipping. Set up, schedule, and track everything from Shopify.


BFCM tips from Shopify Experts

Three seasoned Shopify Experts share their best advice on delighting your customers, ensuring your store is fast, and increasing your product discoverability.


Set up your BFCM strategy

Shipping carriers are adding seasonal surcharges and predicting longer delivery times. Start your planning now to deliver on customers expectations.


The BFCM 2020 Checklist

There are always new goals to reach regardless of where you are in your entrepreneurial journey. To help you achieve yours, we’ve built a checklist filled with tips, tools, and resources to help make this selling season your best yet.


Shopify Shipping

Use Shopify Shipping to get some of the best shipping rates available. Print labels, add insurance, create return labels, and more. Be sure to check with your shipping providers about their timelines and any additional surcharges.


Local pickup

Help your customers skip shipping costs and wait times by picking up online orders in-store or curbside.

Be ready for anything

Turn your ambition into action with 27 tasks that will help set your business up for selling season sucess.

Download the BFCM 2020 Checklist

BFCM-ready resources