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Free Business Lessons

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

- Start your business
- Look professional and help customers connect with your business
  - Business name generator
- Find a domain, explore stock images, and amplify your brand
  - Web address
  - Stock photography
- Use Shopify’s powerful features to start selling
  - Products to sell
  - Store themes
- Sell everywhere
- Sell online with an ecommerce website
  - Overview
  - Features
- Sell at retail locations, pop-ups, and beyond
- Transform an existing website or blog into an online store
  - Overview
- Reach millions of shoppers and boost sales
- Stand out with custom commerce
  - Overview
- Manage Everything
- Payments

Branding

How to Design a Memorable Logo (Whether You Do It Yourself or Work with a Designer)

by Evan Ferguson
Oct 18, 2019

Portrait illustration of Melony Armstrong founder of Naturally Speaking.

Inspiration

Overdraft: How One Founder Built A Braiding Business—from her Living Room

by Dayna Winter
Oct 16, 2019

Model uses a teeth whitening system from Snow.

Podcasts

Disrupting a Stagnant Market through Self Funding

by Felix Thea
Oct 15, 2019

Two photographs side by side, framed in peach and grey. The photo on the left is a picture of hands working on a sewing machine. The photo on the right is an aerial image of a road winding through a forest.

Black Friday and Cyber Monday

Breakthrough Campaigns: 5 Merchants Share Their Strategies for Black Friday Cyber Monday

by Shuang Esther Shan
Oct 10, 2019

Portrait of My Piper founders (left) Piper and (right) Tobin. Surrounding them are illustrations of their products, but also of their interests, hobbies and goals for the future.

Homework

Beezus and Boxer Shorts: Inside the Minds of Two School-Aged Founders

by Dayna Winter
Oct 9, 2019

Curated goods from Batch, a Nashville focused gift company.

Podcasts

The Signs of a Highly Giftable Product (And How This Trio Doubled Down)

by Felix Thea
Oct 8, 2019

Illustration of a pool in the shape of a Facebook homescreen. We see a swimming instructor in the pool and beginner-swimmers around the pool with life preservers on, as a metaphor for those being given a step by step guide to facebook ads.

Facebook Marketing

A Step-By-Step Guide to Facebook Ads for Beginners

by Mary-Rose Sutton
Oct 7, 2019

Illustration of a man with a dark complexion, writing product descriptions. Using sheet music as a metaphor we see an arrow pointing to a shopping cart in the right center of the drawing.

Copywriting

9 Simple Ways to Write Product Descriptions that Sell

by Henneke Duistermaat
Oct 6, 2019

Instagram Marketing

Instagram Hashtags: How to Find the Most Popular Hashtags and Connect with New Followers

by Ana Gotter
Oct 3, 2019

Portrait illustration of Chase Fisher, founder of Blenders Eyewear, standing against a pale orange background, wearing a brown jacket opened up with a tan t shirt underneath.

Inspiration

Overdraft: How this Eyewear Mogul Started a Business from a Backpack

by Dayna Winter
Oct 2, 2019

Instagram Marketing

Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business

by Ana Gotter
Oct 1, 2019

Illustration of a group of screens with google ads cut out. Inside the ads are people. This is a metaphor for understanding google advertising and the audiences that businesses can target.

Digital Marketing

The Google Ads Playbook: 13 Campaign Types And What to Expect From Them

by Marc Weisinger
Oct 1, 2019

Male model wears a romper by Romperjack on a boat.

Podcasts

From Viral Idea to Product in 60 Days

by Felix Thea
Oct 1, 2019

Instagram Marketing

How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience

by Richard Lazazzera
Sep 30, 2019

Two photographs collaged together. On the left is an aerial photograph of a notebook with Black Friday Cyber Monday written on it. On the right is an aerial view of a painter dipping a brush into large paint cans

Black Friday and Cyber Monday

BFCM Webinar Series: Marketing Strategies, Optimization Tips, Live Workshop

by Corey Ferreira
Sep 30, 2019

holding one piece of a puzzle while the rest is out of focus, a metaphor for marketing attribution

Digital Marketing

Marketing Attribution: Seeing the Customer Journey More Clearly

by Marc Weisinger
Sep 30, 2019

Illustration of an arrow and a checkmark.

Black Friday and Cyber Monday

The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

by Corey Ferreira
Sep 25, 2019

Photo collage of 12 year old Founder Charlie Kobdish. He's wearing a bright blue tshirt. He is standing against a background full of illustrations that reflect his business, his hobbies, his inspiration, his future goals and where he's from (Texas).

Homework

Pecans and Politics: Inside the Mind of a 12-Year-Old Founder

by Dayna Winter
Sep 25, 2019

Podcasts

How to Step Out of Your Comfort Zone and Pitch On National TV

by Felix Thea
Sep 24, 2019

Introduction to email marketing

Email Marketing

Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results

by Mark Macdonald
Sep 24, 2019

Introduction to providing good customer service

Customer Service

Customer Service 101: A Guide to Providing Stand-Out Support Experiences

by Gregory Ciotti
Sep 23, 2019

How to write a business plan: everything you need to know

Start a Business

Business Plans 101: How to Write a Business Plan For Any Business

by Desirae Odjick
Sep 21, 2019

Portrait of Brown Girls Stationary founder Kamaria Warren standing with one hand on her hip in a pale blue shirt and peach shorts. Behind her are a series of spot illustrations that reflect her business and the products she sells, her hobbies and inspiration.

Homework

Social Studies and Stationery: Inside the Mind of a 10-Year-Old Founder

by Dayna Winter
Sep 20, 2019

Portrait illustration of Carl Churchill, founder of Alpha Coffee, standing against a grey background in a yellow button down shirt.

Inspiration

Overdraft: How This Army Vet Fought His Way out of a Financial Ambush

by Dayna Winter
Sep 18, 2019

Portrait of Cannuka CEO Michael Bumgarner, standing inside his barn smiling at camera wearing a black Cannuka sweater. This is a tight portrait of his face and the background is out of focus.

Case Studies

Planting Change: How This CBD Beauty Brand Hopes to Lift Rural America

by Sarah Lilleyman
Sep 17, 2019

Beauty subscription boxes from Tribe Beauty Box.

Podcasts

How a Beauty Subscription Box Launched Through Facebook Groups

by Felix Thea
Sep 17, 2019

Portrait of 12 year old Founder Jahkil Jackson. Surrounding Jahkil are drawings of things that inspire him, activities, and items that he distributes to help the homeless.

Homework

Beagles and Basketball: Inside the Mind of a 12-Year-Old Founder

by Dayna Winter
Sep 13, 2019

Photo collage of Canadian EDM group a Tribe Called Red. Tim "2oolman" Hill is on the left and Ehren "Bear Witness" Thomas is on the right. Both men are pictured in black and white with an image of their album behind them. To the right of the album are red, yellow and blue feathers as a nod to their Indigenous culture.

Inspiration

Vanguard: How A Tribe Called Red Brought Activism to the Dance Floor

by Anshuman Iddamsetty
Sep 13, 2019

Business Finance

When to Pursue Capital: Key Financial Moments for Entrepreneurs and Growing Businesses

by Saad Atieque
Sep 12, 2019

Model wears a "Canada Is Home" jeans jacket from Peace Collective while waving a Canadian flag.

Podcasts

How to Create Your Own Viral Moments

by Felix Thea
Sep 10, 2019

Things to Make and Sell

Business Ideas

The Business of DIY: 10 Things to Make and Sell Online

by Dayna Winter
Sep 9, 2019

Portrait illustration of Gingie McLeod, founder of Saint Chic, in a mauve shirt against a magenta background.

Inspiration

Overdraft: The Dark Side of Overnight Success

by Dayna Winter
Sep 8, 2019

Illustrated portrait of Natalie Gill from Native Poppy flower shop in San Diego

Inspiration

Overdraft: How Native Poppy Bloomed—Even Through Its Founder’s Darkest Days

by Dayna Winter
Sep 5, 2019

an alarm clock set to a specific date to represent a coming soon page

How to Sell Online

Coming Soon: How to Create a Pre-Launch Page to Get a Head Start on Marketing

by Braveen Kumar
Sep 5, 2019

Portrait of Ethan and Merritt Perlyn, the young founders of Crepic. Surrounding them are illustrations that reflect their business, hobbies and dreams.

Homework

Sharks and Shooting Hoops: Inside the Minds of Two School-Aged Founders

by Dayna Winter
Sep 4, 2019

Two models posing for ARGENT, one in a blue suit, the other in a green suit.

Podcasts

Why a MBA Was Important for This Entrepreneur

by Felix Thea
Sep 3, 2019

Photo collage of Brewbles Founder Estefania Rodriguez. Surrounding her are images of her bath bombs including a sun and moon, a watermelon and popsicle. Catheryn has a flower crown and a eucalyptus along the bottom of her portrait.

Inspiration

Vanguard: This Latinx Bath Brand Is Bubbling with Nostalgia

by Anshuman Iddamsetty
Sep 2, 2019

Photo collage of four characters from This Is Us. From left to right, Deja (Lyric Ross), Beth Pearson (Susan Kelechi Watson), Randall Pearson (Sterling K Brown)and Kevin (Justin Hartley).

Inspiration

How to Be a Boss: 18 Tips from This Is Us’ Randall and Beth Pearson

by Dayna Winter
Sep 2, 2019

Back to school.

Digital Marketing

4 Merchants Share Their Back to School Strategies

by Shuang Esther Shan
Aug 30, 2019

Portrait of 6 year old founder Oliver Fequiere. Surrounding his portrait are illustrations that reflect his business, hobbies and interests.

Homework

Bath Bombs and Batman: Inside the Mind of a 6-Year-Old Founder

by Dayna Winter
Aug 29, 2019

Storefront performance improvements

Announcements

A Faster Shopify: Two Big Performance Improvements to Your Online Store

by Thomas Kelly
Aug 27, 2019

Podcasts

How to Partner With Physical Stores to Showcase Your Product

by Felix Thea
Aug 27, 2019

Photo collage of Gloria Noto, founder of NOTO Botanics. To the left of her are three product shots overtop of a male model. To the right of her are two female models with red eye shadow on holding a NOTO product.

Inspiration

Vanguard: The Unique Voice Behind Gender-fluid Wellness Products

by Anshuman Iddamsetty
Aug 26, 2019

Photo collage of the cast of Shrill. From left to right Ruthie (Patti Harrison), Ryan (Luka Jones), Annie Easton (Aidy Bryant), Amadi (Ian Owens), and Fran (Lolly Adefope).

Inspiration

How to Be a Boss: 10 Tips from Shrill

by Shopify Editorial Team
Aug 25, 2019

Photograph of 9 women's fists in the air starting from the darkest complexion and transitioning to the lightest complexion.

Inspiration

Outraged: T-shirts and the Ongoing Fight for Women’s Equality

by Dayna Winter
Aug 25, 2019

Portrait of young entrepreneur Sophia Fairweather with a series of illustrations drawn around her that reflect her business, goals and achievements.

Homework

STEM and Stargate Atlantis: Inside the Mind of a 11-Year-Old Founder

by Dayna Winter
Aug 23, 2019

Entrepreneurs and comparison

Entrepreneurship

Entrepreneurs Don’t Have the Luxury of Avoiding Comparison

by Gregory Ciotti
Aug 23, 2019

Common business mistakes to avoid

Start a Business

Ten Mistakes I Made Running Two Online Stores (And How You Can Avoid Them)

by Shabbir Nooruddin
Aug 22, 2019

Sustainable wrapping paper and box being used for a package.

Shipping

8 Merchants Share Their Sustainable Packaging and Shipping Solutions

by Shuang Esther Shan
Aug 22, 2019

Leather wallet by Popov Leather being displayed.

Podcasts

This Leather Maker's Journey From Basement to Seven Figures

by Felix Thea
Aug 20, 2019