The latest addition to Shopify’s administration interface is a brand new real time statistics panel that we installed on Friday. We are all really proud of this improvement, as the new panel is a lot more interactive and customizable than the previous one and provides much more extensive information about the visits to your shop.
First of all, here’s the great new Flash-based traffic graph:
It not only shows you daily page hit rates across a timeframe of your choosing – it also lets you precisely define the range of dates used to instantly generate a detailed report on-the-fly. Drag the start- and end-sliders wherever you want, or click on a particular day to get really specific about things. Either way, the details are updated instantly:
Here we see total page hits and visits for the given time period, as well as the sites that helped drive that traffic to us. What’s really cool here is that you can also easily see the average number of pages seen in a single visit to your shop, and the number of unique visitors that were responsible for all that traffic. Both of these numbers are fantastic for gauging the effectiveness of your marketing and design efforts: if you see an increase in the number of pages per visit, for instance, then you know the new design of your front page that you just completed is already paying off!
The bottom of your report shows yet more information about who your visitors are and how they got to your shop. Whenever someone gets to your shop by entering a query into a search engine, Shopify knows about it and keeps a record of what they were searching for. By seeing the most popular search terms used to find your shop, you get valuable information for optimizing your shop to get the kinds of visitors you want.
You can also see what countries your visitors are browsing from, and an overview showing the broad categories of how they end up at your shop. If you see that for some reason you are getting a whole lot of visitors from a country you’ve never heard of, then you might consider shipping there in the future; sometimes you never know where a potential base of customers lies.