Ecommerce Pro Tips: Learn From Shopify's Experts

Ecommerce Pro Tips: Learn From Shopify's Experts


We've asked our team of Shopify Experts for their best advice to help you build and grow your online business. The response we got was fantastic, so we'll be sharing their advice in this ongoing series.

If you're not familiar with Shopify Experts, it's our directory of ecommerce pro's who know Shopify inside and out. You can browse and hire designers, developers, marketers, and photographers to help you build or maintain your Shopify store. 

Here are five valuable tips, provided by five of our Shopify Experts:  

Product Photography is REALLY Important 

"Your online store sells products and your photographs ARE your products - do not skimp on product photography, your own snaps won't always cut it! It's crucial to think about how they will appear in advance, try and visualise how they might be laid out and how this could effect the look and feel of your site. 

Will your collection thumbnails be portrait, landscape, or square? Will they be on a white or transparent background, on a model, or in situation? There is no right or wrong answer but before starting down the design path it is important to think about these things as they will determine to a large part what the site ultimately looks and feels like. 

Shopify store Official features all of their caps on a black mirrored background and they look sick, but this was certainly no spur of the moment decision. It looks amazing.

Product Photography is REALLY Important 

Another of my favourite client sites is Elizabeth Bower's. She uses a carefully curated mixture of shots to display her jewelry, including some on a model and some close-cropped shots. Again, this was planned in advance and is also accounted for in the code - you will not see a model shot as the primary product page detail shot even if it is a featured Collection thumbnail. 

Product Photography is REALLY Important 

Finally, Blu Kicks have a beautiful site that I built out from designs by Fernando Munoz. He was also the product photographer on the project and was super careful (really!) about being consistent with the product shots' exposures, angles and overall dimensions. I really think it shows in the site.

Product Photography is REALLY Important 

In all three cases, every single image was planned, shot and then pre-edited to a consistently sized and dimensioned canvas prior to being uploaded, which has resulted in uniform, consistent, and great looking product displays." 

By: Rick Davies, Tricky3

Size Your Images Correctly

"There is nothing worse than looking at stretched out images. The trick to resizing photography is to hold the shift button down while sizing. Never forget that trick! It will become your best friend. And besides retaining the correct aspect ratio, make a decision about what size you want to make your product images and stick to it. Choose a square for example, and pick a size (let's say 800 x 800). Now be sure to center your product inside that square each time.
Size Your Images Correctly  
Also, If you have a slideshow or special sized banners, ask your designer to provide you with original, layered Photoshop files that you can update. These files will already be sized exactly as needed, and it will be as easy as retyping a message using the same font and design layout. Make sure you are familiar with and have the font that is used. If you have enough Photoshop knowledge to open a file and find the different layers to work with, this will be easy. And if this all sounds like a foreign language, then by all means hire a designer to do it for you. It's a small price to pay for the headache and lost time trying to figure it out." 

By: Rachel Farabaugh, designRACY

The 5 Second Rule: Quickly Get To The Point

"No, we're not talking about that Oreo you dropped on the floor in the lunch room. We're talking about the amount of time it should take your customers to figure out what they're supposed to do next or where they need to be going on your site.

If most of your consumers can't figure that out inside of 5 seconds, you're losing sales. On a home page, most customers want to know where to find the product they're looking for. Or they want to know why they should buy from you and not from a competitor. Get that message across in 5 seconds or else!

As site owners, a lot of times you'll cheat and navigate based on your familiarity with the site. Try and pretend like its the first time you're visiting. What are you supposed to do? Where do I go to find Products X, Y, and Z? If you can't figure it out in 5 seconds, you need to simplify and amplify. Make your products more accessible, and make your desired action more prominent.

But don't just stop there, keep going! Each page needs to have a clear desired action or goal. Keep communicating it. Even after a customer has checked out, think about what your next steps should be, encourage them to share your product, bookmark your website, or sign up for your newsletter. There is never a time when there isn't some kind of objective for a customer to follow,even if its heading back to the home page to buy again."

By: Hiren Patel, Coalition Technologies

Write Unique Product Descriptions 

If your ecommerce store is going to be selling products from a manufacturer or other provider, chances are you are planning on just copying and pasting the product description from the manufacturers website onto yours. Bad idea.

Here is why: All of your competitors selling the same products from the manufacturer are doing the same thing on their ecommerce websites. Therefore you are all competing for the same keywords with the same copy. Also, when was the last time you were moved to buy a product from the boring and dry description on a manufacturers website. 

Your description is unique not only because it isn’t a copy of everyone else’s, it is unique in that it has your company’s flair for selling the product behind it. It has your unique selling proposition (USP) in it. It has the power to motivate someone who sees your site in the search results decide to click your product page to see more. Then its power continues as it sells your product to the user using the power of persuasion.

It may take quite a bit of extra time to write unique product descriptions for all of your products, especially if you have hundreds or thousands of them, but it is worth it.

By: Joshua Gill, New Epic Media

Focus On Quality Content 

No matter how impressive your site design, and your product, you cannot ignore the importance of well-written content. This includes product descriptions, informational pages (such as your "About Us Page"), blog posts and of course marketing copy (short and sweet is my number one tip there). Don't lose customers because they "don't get" what your product does, or because they equate poorly written copy with a poorly designed product.

By: Eric Miller, Eric Miller Design


  • Mike Mason
    Mike Mason
    October 03 2012, 03:59PM

    Great post Mark. I think the last one “Focus On Quality Content” is completely undervalued by most websites. The retailer see it as filler, but the customer gains comfort in making a purchasing decision when great copy relieves their anxiety.

  • Aleksei Gusev
    Aleksei Gusev
    October 04 2012, 03:30AM

    What do you think about 360 view photography?

  • Jeff
    October 05 2012, 03:08AM

    Thanks for really practical tips.
    I thought I knew what I needed from prior experience in online marketing. You gave me some valuable insights, and a little humility to help me realize I still have a lot to learn.
    Jeff.Wheeler@SSI-Group.US;; or
    tweet me @1GreyEagle1

  • Deepika
    October 11 2012, 05:28AM

    Citing your tip for online store owners, that Product Photography is really very important, I’d like to share a blog post about product photography. It is primarily written for entrepreneurs who sell online but don’t have the means for hiring a professional to do their product photoshoots. They are basic tips and tricks which anyone can use to click better photos. Here’s the link. :)

  • ShawnIrwin
    November 03 2012, 04:37AM

    The design of the site should be very fascinating.The products should be displayed in high quality images.It should be viewable in a different angles.There should be zoom option.The customers should be satisfied with the description of the products.There should a wide range of products which are unique.Also the customers should be supported 24*7 online.
    group buying script

  • Jake Miller Photography
    Jake Miller Photography
    March 18 2013, 07:39PM

    Agreed! Image is everything. I’m an artist and fashion product photographer myself and I’m offering a one hour Skype video workshop on how to take better photos of your merchandise. We can talk bout the right kind of equipment or I can demonstrate over Skype how to control your camera in M ode for creative results or even how to set up a small studio in your house for under a hundred bucks! My portfolio is up on

  • Jake Miller Photography
    Jake Miller Photography
    March 18 2013, 07:39PM

    Agreed! Image is everything. I’m an artist and fashion product photographer myself and I’m offering a one hour Skype video workshop on how to take better photos of your merchandise. We can talk bout the right kind of equipment or I can demonstrate over Skype how to control your camera in M ode for creative results or even how to set up a small studio in your house for under a hundred bucks! My portfolio is up on

  • Shopify Experts
    Shopify Experts
    September 13 2014, 02:16AM

    Most of the featured characteristics depend upon the different type of plan selected and the rates of shopify vary accordingly. Moreover, the trial offer is offered by the company. The API platform and app store launched by shopify as a content management system, assists the developers to create diverse customized applications for the online shopify stores and then sell them on the app store of shopify.

  • Shopify Experts
    Shopify Experts
    September 13 2014, 02:17AM

  • Gaurav
    August 26 2016, 10:42AM

    Should use Amithii photography . they do great job.

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