Top TikTok Trends in 2025: 18 Ideas To Go Viral

With more than two billion users worldwide, TikTok isn’t just Gen Z’s favorite app—it’s a global trend engine shaping fashion, food, music, and culture across generations. For ecommerce brands, the right TikTok trend can spark viral visibility, boost engagement, and drive real sales.

But not every trend is worth chasing. The key is knowing which ones are gaining momentum, which have lasting power, and how to make them work for your brand voice.

In this guide, you’ll discover the biggest TikTok trend themes and hashtags for ecommerce in 2025, with real examples to inspire your next viral post.

What is a TikTok trend?

A TikTok trend is sound, dance, hashtag, challenge, topic, or video format that goes viral on the platform. Trends often originate from a single video that inspires other users to remix it with their own spin. 

Some trends fizzle out after a few weeks, while others become evergreen content formats on the app. Many launch the careers of top creators, generating millions of views and lasting influence across social media. 

For brands, catching a trend early can mean exponential visibility. And because many trends start on TikTok before spreading to other social networks—or even everyday life—staying on top of them is a strategic advantage.

The TikTok trend cycle

Unlike traditional social platforms where trends build slowly, TikTok’s algorithm boosts content based on momentum, not follower count. That means anyone can spark a trend and anyone can ride one.

Most trends follow a familiar cycle: 

• A creator posts something clever or unexpected
• Others copy the format
• The sound or concept explodes
• Big brands jump in
• The trend peaks
• It dies (or worse, gets memed into oblivion) 

The trick for brands is getting the timing right. Arrive too early and no one notices; arrive too late and you risk looking out of touch.

Brand fusion: Collaborating with niche communities

One of the smartest moves brands are making on TikTok right now is partnering with subcultures and niche creators instead of trying to go it alone.

Think #booktok, #skintok, clean girl aesthetic, alt fashion, cottagecore, and #momsoftiktok. These communities have their own language, inside jokes, and trusted creators.

Take skin care brand CeraVe, which teamed up with dermatologists and “skintok” creators to join conversations around skin care routines. Scrub Daddy became a Gen Z meme powerhouse by embracing absurdist humor in cleaning and homecare circles. Even luxury fashion houses like Gucci have partnered with creators in #fashiontok who interpret high fashion through playful, relatable content.

Identity osmosis: Prioritizing inclusivity

TikTok is a space where people can express who they are, who they want to be, and how they want to be seen. Identity shows up everywhere—from the hashtags people use to the creators they follow. Brands that embrace this inclusivity are earning stronger engagement and loyalty.

But showing up goes beyond casting diverse models or using the right hashtags. Brands making the biggest impact reflect real world identities, cultures, body types, gender expressions, neurodiversity, and life experiences. 

For example, Fenty Beauty spotlights creators across a wide range of skin tones. Aerie celebrates body positivity through real, unretouched content. Brands that lean into representation are resonating far more than outdated, one-size-fits-all approaches.

Creative catalysts: AI-powered content strategies

With TikTok content moving fast and expectations rising, brands and creators are turning to artificial intelligence (AI) to keep pace.

Video editing tools like CapCut (which TikTok promotes), Runway, and Descript help creators produce polished, pro-level videos quickly. Tools like ChatGPT can help with story ideation, captions, and storyboarding. Even TikTok’s own AI filters (like the aging or cartoon effects) are sparking new micro-trends every week.

For sellers, using AI doesn’t mean building a virtual spokesperson. It could be as simple as using AI to brainstorm fresh hooks, batch-edit product clips, add text overlays, or remix user-generated content (UGC) in new ways. 

18 TikTok trends to inspire your next campaign

1. Get ready with me (GRWM)
2. #tiktokmademebuyit
3. Girlhood
4. Food challenges and #foodtok
5. Trending sounds
6. Self-growth, inner beauty, and #hopecore
7. Subcultures and niche communities
8. Delulu trend signal
9. TikTok challenges
10. Dance trends
11. Memes and pop culture trends
12. Fit check
13. ASMR
14. Nostalgia and retro trends
15. POV (point of view)
16. Pack an order with me
17. 5–9 after-work rituals
18. 30 before 30

Not every TikTok challenge or meme will be right for your brand, but you can adapt many to fit your voice and audience. Putting your own spin on trends can help you generate sales, grow your audience, and strengthen your brand’s presence.

TikTok is the birthplace of some of the internet’s most popular memes, style trends, influencers, and even food trends. Here are some of the app’s most evergreen trends to inspire your next TikTok video campaign.

Trend status: ♻️ = Evergreen | 📈 = Trending

1. Get ready with me (GRWM) ♻️

“Get ready with me” videos are a TikTok staple used by makeup artists, beauty creators, fashion influencers, and everyday users to showcase morning routines or preparations for events. 

This trend is ideal for beauty and wellness brands, especially if you can team up with influencers who can feature your products authentically in their routines. OUAI, for example, collaborated with a creator to highlight its products using a GRWM format:

Lifestyle brands can put their spin on the trend, like this example from Yeti:

2. #tiktokmademebuyit ♻️

TikTok is packed with creators showcasing products they discovered on the app—often tagged with the popular hashtag #tiktokmademebuyit.

This trend can be a gamechanger for small businesses using TikTok. Positive product reviews and authentic testimonials can drive major visibility and sales. Using the hashtag for product videos can help your product reach more users, especially if your item offers a unique “life hack” or taps into a Gen Z mindset.

This trend is also a great way to gather user-generated content for your brand as the hashtag often features gushing testimonials from real customers.

3. Girlhood 📈

TikTok is reshaping what “girlhood” means in 2025, evolving from a pinkwashed aesthetic into a diverse lived experience. 

This trend now spans everything from pay transparency, ASMR hairstyle tutorials, designer hauls, wellness routines, and more. TikTok describes it as a “digital sisterhood,” and reports that 72% of women on the app say it's “easy to connect and bond” in this space.

TikTok highlights that more women are engaging with content around student debt, budgeting, wellness, and career growth, all within the framework of what it means to be a modern young woman. 

4. Food challenges and #foodtok ♻️

Food challenges have long been a part of TikTok’s content mix, from the extreme spicy food challenge of 2023 to the more current rock paper scissors food challenge. While these challenges come and go quickly, one thing remains constant: #foodtok is a vibrant subculture of TikTok and users can’t get enough.

For food and beverage brands, consider using more specific hashtags to align with trends tied to your products. Here’s how Olipop used #drinktok to share its sleepy girl mocktail recipe: 

5. Trending sounds ♻️

Sound will continue to drive memes and trends on TikTok, whether it’s a big album release, viral movie clip, or a Stitch from another trending video. Beat drops, film snippets, and popular songs can all go viral on the platform. 

Here are two brand examples using trending sounds. Sol De Janiero hopped on the #hellosharks trend, a format that paired the Shark Tank theme song alongside a playful pitch to the TV show’s hosts and investors. 

And, after the release of Taylor Swift’s latest album, the founder of XXL Scrunchie used the song lyrics, “I cry a lot, but I’m so productive” to join a popular Swiftie trend:

Want to use a trending song or sound in your video content? Here’s how:

• From the mobile app, click into a video that uses the sound.
• Tap the circle in the bottom right corner to see the sound.
• Tap Add to Favorites to save the song for later or Use this sound to create content now. 

6. Self growth, inner beauty, and #hopecore ♻️

This year, TikTok is predicting trends centered on inner strength and self growth. Expect more video content around wellness, healing, and moments of self-transformation. Hashtags like #hopecore, #affirmations, and #SelfCare are appearing more frequently. 

This wholesome trend is rooted in messages of hope and encouragement. Rather than a physical transformation, these videos focus on a spiritual glow up. Wellness and self-care brands can lean into this trend, featuring products in genuine, uplifting ways.

7. Subcultures and niche communities ♻️

Like other social media platforms and sites like Reddit, TikTok has its own subcultures—tight knit communities where niche trends thrive. Hashtags like #booktok, #foodtok, #filmtok, and #anime give users a way to explore shared interests. 

QBD Books jumps on the #BookTok trend: 

8. Delulu trend signal 📈

Delulu—Gen Z slang for “delusional”—emerged as a mainstream term and trend on TikTok in 2023 and shows no signs of slowing. TikTok identified #delulu as a trend spotlight for 2025. 

This trend features users posting overly optimistic takes on unlikely or hopeless scenarios. You might also see the phrase “delulu is the solulu,” (delusion is the solution) used alongside it. 

9. TikTok challenges ♻️

Challenges have long been part of social media content. Some of the most memorable moments online started as user generated dares or trends. The ice bucket challenge took hold of Facebook in 2014, while YouTube’s Kylie Jenner lip challenge raised safety concerns in 2015. 

On TikTok, challenges pop up every day, ranging from lighthearted to risky. For brands, it’s important to assess whether participating aligns with your values and audience. 

Here’s how activewear brand All Fenix put its own spin on a 2024 challenge. Sometimes called the Blue Monday or punching trend—a battle style format where two people “fight” over opposing ideas or preferences:

10. Dance trends ♻️

Dance routines, lip-syncing, and choreography have been central to TikTok since day one. Top influencers like Charli D’Amelio and Addison Rae have built million-dollar careers on viral dance trends. 

While dances come and go quickly, they’re generally easy to participate in, and businesses can find creative ways to make them their own.

Footwear brand Crocs took this one step further by partnering with Japanese dance troupe Avant Gardey to create dance content for its brand page:

11. Memes and pop culture trends ♻️

Pop culture hot takes thrive on TikTok, often becoming trends as others join the conversation or remix the moment into memes. 

For businesses, staying on top of pop culture trends can help you stay relevant and connect with your audience’s interests. Remember to use trends and memes that align with your brand’s tone—and that it’s still active, lest you appear out of touch.

Here’s how shoe brand Vessi used a popular clip from TV’s I Think You Should Leave to demonstrate product features: 

Scrub Daddy joined the Jojo Siwa mania by pairing a viral makeup look from her album along with Jojo audio:

12. Fit check ♻️

Want to show off your #OOTD (outfit of the day)? Post a fit check. It’s an easy way to highlight your personal style or put your spin on a trending look. 

This trend is especially useful for designers and clothing brands launching new collections or styling inspiration. 

Other fashion trends have spun off from fit checks, too. For example, Megababe founder Katie Sturino uses the hashtag #supersizethelook to share plus-size outfit ideas and inspiration.

13. ASMR ♻️

ASMR (autonomous sensory meridian response) content remains popular on TikTok and other video platforms. These videos blend entertainment with stress relief for those who find ASMR soothing. 

Brands can put their own spin on the trend in simple, creative ways. For example, Asian seasoning brand Omsom shared the satisfying noises of a team member sizzling up some spicy noodles.

Even pet food brands have jumped on the trend, like in this video from Spot & Tango:

14. Nostalgia and retro trends 📈

Nostalgia is huge on TikTok, from recreating ’90s high school aesthetics to Gen Z kids gawking at their parents’ ’80s dance moves. 

Brands and creators share relatable, often funny throwbacks to school days, emo culture, past fashion trends, old school music, and more. If it was popular 10, 20, or 30 years ago, it will definitely find an audience on the app. 

Decade-specific fashion like Y2K or ’60s-inspired makeup looks also continue to resonate.

Here’s how Barbie added its flavor to the ‘90s blowout trend:

15. POV (point of view) ♻️

This long standing TikTok trend includes videos told from the perspective of a particular character or situation. For example, you might post a video from the POV of your strict parent, a nervous backseat driver, or a dog on a walk. 

POV videos are usually humorous takes and can be adapted to any situation, making this trend ideal for brands looking to show personality. 

Here’s how Lululemon used the trend to showcase its new collection:

Bali Body paired the format with another trending moment—Met Gala fashion—for a humorous approach: 

16. Pack an order with me ♻️

TikTok users love watching small business owners pack orders on social media. These videos often have strong design aesthetic or ASMR appeal, or show the human side of the fulfillment process.

For example, home décor business Tarta Gelatina shares order packing videos that highlight the brand’s attention to design and detail:

17. 5–9 after-work rituals 📈

The “5–9” trend is all about carving out your own personal time once the workday ends. From 5 p.m. to 9 p.m., TikTok users share how they unwind, treat themselves, and recharge. Whether it’s an evening yoga stretch session, a creative hobby like painting, or meeting friends for a walk-and-wine, this post-work block is becoming a full-on lifestyle ritual. 

From a brand perspective, this is fertile ground: home goods companies might show how to set up the perfect relaxation nook, while skin care or wellness brands can promote selfcare routines built for evening hours. 

18. 30 before 30 📈

The 30 before 30 trend sees Gen Z and millennials creating bucket lists to complete before turning 30, covering everything from career goals and personal challenges to meaningful “firsts.” 

Think along the lines of: “Learn a new language,” “Run a marathon,” “Start an investment account,” or “Volunteer abroad.” 

This trend fits squarely into TikTok’s “In OUR Era” life-stage shift, where people are redefining traditional milestones in favor of personalized ambitions that reflect their own values and growth aspirations. 

TikTok trend performance metrics

TikTok gives you loads of data, but when it comes to trends, there are the four main metrics to watch:

• Views. Trend-based content usually gets a boost from TikTok’s algorithm thanks to the virality of trending sounds or formats. But remember: views alone don’t equal success.
• Engagement rate. Calculated as (likes + comments + shares) ÷ views, engagement rate shows how well people are connecting with your content. The platform average is 4.86%, buttrend-heavy content can spike to 8∞ to 10% or higher. Fashion brands can see engagement rates as high as 13%, while homeware brands tend to land in the 5% to 7% range. 
• Follower growth. Trends can help you attract new followers, especially if your content shows off your personality or brand voice. Check if your trend-related videos are driving follower spikes. 

• Conversions. TikTok now offers solid analytics on profile clicks, website visits, and TikTok Shop purchases. Keep an eye on how many people visit your profile, click your link in bio or shop after posting, and whether those actions lead to a spike in sales or sign-ups. 

How to find new TikTok trends

TikTok can feel random until you learn how to use it, but its algorithm surfaces video content based on trends and each user’s behavior. The For You page (FYP) is a smart starting point, but it’s not the only way to discover what’s trending on TikTok today. 

Keep an eye on your For You page 

As you scroll through the FYP, TikTok serves up videos it thinks you’ll engage with. The more you interact—by liking, commenting, or following—the more personalized your feed becomes.

The best way to discover what’s trending on TikTok is to spend time on the app. Your FYP will quickly reflect trending formats and sounds—especially those that are aligned with your content preferences or industry.

Check out TikTok’s Discover page

Another way to find out what’s trending is to head to the Discover page. Like the FYP, this page will also be partially curated to your interests. 

Creators can help boost their content by using the Discover page to look up which hashtags are currently trending and adding them to their videos.

Tap into TikTok’s Creative Center 

TikTok’s Creative Center is a source for all things trending. You can see what’s hot on TikTok across different countries and time periods and filter by hashtags, songs, creators, and videos.

Track trending songs

Sound is key to TikTok—88% of users say it’s a critical part of the experience. Sounds and songs are often at the heart of viral memes and trends on the platform. 

In the Creative Center, toggle to Songs tab in the trending chart. Click Explore More to see this chart: 

From here, you can click into the analytics for a specific song to see interest over time:

Keep an eye on trending hashtags

Switch to the Hashtags tab in the same chart. Here, you can filter by date range and industry (for example, Apparel and Accessories), then drill into a specific hashtag to see its interest over time. 

In these two examples, #summervibes has been growing steadily over the past three months, while #earthday spiked in April, around the holiday.

Follow popular creators and influencers 

Popular TikTok creators will often appear in your feed, as the platform promotes popular videos on the For You page. You can also use Creative Center to find and follow users.

Toggle to Creators or TikTok Videostabs to discover these users. Following popular creators—especially those with audiences similar to your target customer—will help you spot trends early.

How to create a TikTok trend

One of the most viral trends of 2024 started with a simple chocolate bar in Dubai. A TikTok creator filmed themselves breaking open a layered chocolate treat, revealing gooey textures and creating an oddly satisfying moment that viewers wanted to share. Within days, “Dubai chocolate” became a global phenomenon—showing that you don’t need to be a major brand to spark a trend. On TikTok, anyone can go viral. 

For brands, starting a trend begins with understanding your audience. Focus on topics they’re already engaging with and envision it through a brand lens. To catch on, trends should have universal appeal and be flexible enough to be memed by anyone. 

According to TikTok, every trend is made up of four elements: 

• A trend message
• Associated hashtags
• A sonic identity
• Visual narrative 

Here are some more tips for creating a successful branded trend:

• Consider challenges with a unique hashtag and a catchy sound or song with pop culture appeal. 
• Make it easy to participate, like an easy dance or visual prompt. (e.g., Chipotle’s viral #guacdance)
• Partner with an influencer with an audience similar to your target customer. 
• Infuse humor. Allows users to be silly and showcase their own sense of humor. 
• Tap into what’s current in popular culture. Can you start a branded trend based on a new album drop or controversial fashion trend?
• Avoid being too salesy. While selling on TikTok gets easier with the app’s own shopping features, viral content works best when it feels fun, not promotional.
• Use editing tools to turn an original clip from your camera roll into a punchy video with slick transitions or add text overlay.
• Keep your video clip short and use text overlay to convey more information, especially if you pair it with a sound clip.

Use TikTok trends to boost views and grow your business

As trends come and go, focus on recurring themes, evergreen trends, and formats that consistently perform. These are some of the best ways to jump on trends without the pressure of fleeting moments.

Staying on top of the latest TikTok trends, viral sounds, and challenges can be valuable as you learn what type of content works on the platform. As you develop your TikTok marketing strategy, continue to monitor how trends in your industry evolve and how your target audience reacts.