80 search results for “Aaron Orendorff”

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Talk of “conversion rate optimization” is everywhere.

The benefits are huge. And so are the mistakes.

Thankfully, getting CRO right comes down to avoiding just seven "wrongs" you or your team might be committing.

Unleashing the power of CRO isn't as easy as changing the color of your "Buy" button and then retiring to St. Barts.

But it's also not dark magic.

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How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

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They're the holy grail of marketing.

Millennials!

With so many misconceptions about this group and the permission-based & personalized marketing often required to get them to fall in love with a brand, it's no wonder targeting millennials can be frustrating.

Now imagine what it'd be like to do so if you're a 150-year old company not accustomed to talking or selling directly to millennials.

This type of reinvention is what the marketers being featured in today's post are sharing with you.

The stumbles, the insights, and the eye-popping successes...

It's all in here and designed to help you connect with and drive sales by targeting millennials.

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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How a Stagnant Customer Base Prompted a Coffee Company to Launch a New Brand in Two Weeks & Score with Millennials

How a Stagnant Customer Base Prompted a Coffee Company to Launch a New Brand in Two Weeks & Score with Millennials

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New customers...

They're the pot of gold at the end of the rainbow that we're all looking for and increasingly- they're millennials.

You've no doubt heard about how different this demo is and how difficult it can be to reach it much less build a brand they it falls in love with.

Now how about doing it in just two weeks?

As crazy as that sounds, it's exactly what the entrepreneurs being featured today did with a relatively small marketing budget.

Today, because we caught 'em on a particularly generous day, they're pulling the curtain back to reveal exactly how they turned $20,000 into a brand millennials can't get enough of so you can do the same...

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How World Wildlife Fund Canada Uses Shopify Plus to Protect the Polar Bears

How World Wildlife Fund Canada Uses Shopify Plus to Protect the Polar Bears

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Changing culture is _________ .

If you filled in the blank  with the word "hard" then you probably know what it's like trying to convince people set in their ways about new tools or technology aimed at making business more effective and efficient.

So imagine how difficult it must have been for the entrepreneurs being featured today...

Not only do they work for a nonprofit that had never dipped its toes into the ecommerce waters, but they were recently tasked with trying to transition a risk averse analog culture into the new digital world.

Millions of dollars and Christmas for thousands of people were on the line.

Here's how they avoided disaster to save Christmas, sparked a cultural change, and two ideas you can use to inspire change in your organization....

 

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How This Lifeguard is Disrupting Women’s Athletic Swimwear

How This Lifeguard is Disrupting Women’s Athletic Swimwear

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Olympic caliber athletes have been doing without … 

At least that’s the gap in the female athletic swimsuit market the entrepreneurs being featured today spotted. 

Women competing in competitive water sports have long endured ugly training swimsuits that don't always stay on when they dive, crash, or splash in the water. 

Besides being embarrassing, losing your suit can keep an athlete from realizing their Olympic dreams. 

In this post, you'll discover the tools a bootstrapped California startup used to qualify for the Olympics and grow its business. 

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Supply Chain Optimization: How to Develop a World-Class Logistics Network

Supply Chain Optimization: How to Develop a World-Class Logistics Network

 

Companies with world-class supply chains have learned that supply chain optimization is not about air freight, or warehouses or delivery routes separately. Optimization means that you're looking at the supply system as a whole and optimizing the system and not only parts of it.

It's this change in how to think about supply chains that has allowed companies like Apple to dominate markets and save money all at the same. To learn how You can too, read this article.

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How to Be Successful When Success Is the Problem

How to Be Successful When Success Is the Problem

How to Be Successful … When Success Is the Problem

Plenty of people talk about how to become successful … but few talk about the dark side of what happens next. 

According to Ed Catmull, President of Pixar and Disney Animation Studios, something profoundly strange happens when a person discovers how to be successful.

Success becomes the problem. 

The only way to combat it is to learn how to save yourself from your own success …

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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