43 search results for “Aaron Orendorff”

An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future

An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future

2017 marked a historic year of retail closures, losses, and bankruptcies. 

The irony is that retail — at least from a global perspective — is anything but shrinking.

So, what’s the disconnect? 

Today’s article takes a detailed and data-driven look at the what, why, and how of retail’s future all beneath the shadow of an often-misunderstood savior … 

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At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

What’s the true cost of scaling a brick-and-mortar store making $64K into a multi-channel ecommerce powerhouse generating $15 million in annual sales? 

In this special Q&A, Red Dress Boutique’s founder and owner Diana Harbour reveals how her company: 

  • Replatformed from Magento and saves $100,000 annually 
  • Built an “impossible” Shop the Look feature and preserved SEO 
  • Has already grown 34% in March and 23% in April YoY 

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B2B Ecommerce Examples: 9 Lessons from 9 of the Best B2B Websites

B2B Ecommerce Examples: 9 Lessons from 9 of the Best B2B Websites

B2B Ecommerce Examples

“It’s good,” said Warren Buffet, “to learn from your mistakes. It’s better to learn from other people’s mistakes.” 

In the world of B2B ecommerce — where $7.7 trillion is on the line this year alone — it’s better still to learn from other people’s successes. 

This isn’t a round-up post, and it’s not a beauty contest.

Instead, today’s article is a detailed examination of 9 standout features from 9 different B2B ecommerce websites … ranging from international tech conglomerates to personalized chocolates, baby carriers, and engine belts.

(And the last one reveals one of B2B’s best-kept secrets.)

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B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B Ecommerce

B2B ecommerce is now a $7.6 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. 

$7.6 trillion …

That’s the market size B2B ecommerce will command by the close of this year.

The problem is $7.6 trillion is absolutely worthless when it comes to making real-world decisions.

Given the stakes involved — and the need for actionable guidance — today we’re excited to release the first of three major works on B2B ecommerce.

Inside you’ll find original contributions from Neil Patel, the brilliant people at CEB now Gartner, B2B social-media influencers Troy Osinoff and Michaela Alexis, as well as Polycom’s CMO.

In addition, we’ve compiled a synthesis of virtually every major B2B study from the last two years including:

  • Statista
  • Harvard Business Review
  • Content Marketing Institute
  • MarketingProfs
  • LinkedIn
  • Forrester
  • Accenture
  • McKinsey & Company

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Best Ecommerce Books for Business Leaders (Hint: They’re Not Necessarily About Ecommerce)

Best Ecommerce Books for Business Leaders (Hint: They’re Not Necessarily About Ecommerce)

Don’t be fooled … 

The best books for ecommerce leaders to read in 2019 aren’t books about “ecommerce” — not all of them anyway. 

Nor are they a round-up of 2018’s most famous titles. 

Instead, we’ve assembled the best books spanning business, sociology, history, and psychology — along with the very best leadership lessons from each. 

Are you ready to start 2019 off right? Let’s go …

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Best Ecommerce Tools: 39 Apps to Grow a Multimillion-Dollar Business Online

Best Ecommerce Tools: 39 Apps to Grow a Multimillion-Dollar Business Online

Best Ecommerce Tools to Grow

It’s rare when someone who’s built a multimillion-dollar business from scratch pulls back the curtain and shows you exactly how they did it … so you can do it too. 

Others might drop hints. Or use the opportunity as a chance to build their personal brands. 

But the entrepreneurs featured in this post aren’t pulling any punches. 

In what can only be described as sincere generosity, this post reveals the entire collection of tools and applications these entrepreneurs used to grow a multimillion dollar company in just five years so you can do the same. 

Your invitation to this rare, behind-the-scenes look is waiting ... 

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Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Talk of “conversion rate optimization” is everywhere.

The benefits are huge. And so are the mistakes.

Thankfully, getting CRO right comes down to avoiding just seven "wrongs" you or your team might be committing.

Unleashing the power of CRO isn't as easy as changing the color of your "Buy" button and then retiring to St. Barts.

But it's also not dark magic.

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Ecommerce Loyalty Programs: 25 Strategies Backed by 36 Examples and Over 100 Results & Stats

Ecommerce Loyalty Programs: 25 Strategies Backed by 36 Examples and Over 100 Results & Stats

Loyalty Programs: 23 Strategies & 100+ Stats from Ecommerce and Retail’s Best

By every imaginable metric, loyal customers are the lifeblood of business. 

And yet, “60-80% of customers who describe themselves as satisfied do not go back to do more business with the company that initially satisfied them.” 

Loyalty programs — online or offline — offer a solution. 

But only, if you can learn and optimize from the very best … 

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Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks

Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks

Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks

Founded in 1997, Great Little Trading Company (GLTC) is one of the UK’s most decorated and successful retailers of high-quality toys and upscale family furnishings. 

The problem was lack of control. In the words of CEO Jamie Reeve, the site “was becoming dated and functionality that had been on our wishlist for years still wasn’t progressing.” 

Still, even with that pressure to change, migrating 9.6K product attributes, 1.1M customers, and 10M orders was no small feat … 

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Ecommerce Replatforming Questions: An Honest Conversation about a “Dirty Word”

Ecommerce Replatforming Questions: An Honest Conversation about a “Dirty Word”

Ecommerce Replatforming Questions: An Honest Conversation about a Dirty Word

“Migration,” says Paul Hodge, CEO at Laird Superfood, “is a dirty word around here. It’s costly to switch and migrating is a major upheaval.” 

Of course, you already know that. You also know that finding a reliable guide to replatforming is hard. Most content on replatforming is produced by people like us: ecommerce platforms looking for your business. 

That’s why, today, we decided to do something different … 

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