29 search results for “Jason Buckland”

After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

 

At its founding, in 2011, Socks For Living aspired simply to make buying socks a little easier.  

How times have changed. By 2019, the Melbourne-based company has become the largest online sock retailer in Australia, and to grow at this level requires some stakes-changing technology.  

Enter: ecommerce automation. Socks For Living was always adept at email marketing, but it has used Shopify Plus tool Launchpad to automate its customer communication — allowing the company to better target, better execute, and better leverage its most important piece of shopper reachout.  

Over Black Friday Cyber Monday, 2018, automation helped Socks For Living boost its sales tied to directly to email marketing campaigns by more than triple the same time a year earlier.   

Now it's the new year, the kiddies are heading back to school, and it's time for Socks For Living — emboldened by its first trial run with Launchpad — to really flex its automation muscle.   

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Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

The Best Ecommerce Tips from the Top 10 Articles on Shopify Plus in 2017

What a year it was … record sales, business triumphs, and a Black Friday Cyber Monday the likes of which we’ve never seen. 

But as the year has whizzed by, it’s important to take stock of all we’ve learned. 

What better way to do so than by mining the best stories of the year for the very best lessons? 

To put a bow on 2018 and help guide you into 2019, we’ve pulled together the posts that you liked best — the top 10 articles — and identified one vital takeaway from each … 

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After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

In 20 years of business, Thermacell has established itself as a legacy brand, its mosquito repellants featured on the shelves of every big-box store you could want: Home Depot, Walmart, Target, CVS, etc. 

But this legacy company wanted more from its ecommerce experience. 

Alongside nChannel, a Shopify Plus Technology Partner, Thermacell’s new Shopify Plus site boosted sales 72% in its first month alone after replatforming.  

And now comes the big-boy move. 

With a revamped B2B portal, tailored for vendors’ ease of use and designed to feel like a B2C site, Thermacell’s wholesale division is off and running like never before ... 

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John’s Crazy Socks, With $4M+ In Sales Over Just 22 Months, Is Not a Cute Story

John’s Crazy Socks, With $4M+ In Sales Over Just 22 Months, Is Not a Cute Story

John’s Crazy Socks, With $4M+ In Sales Over Just 22 Months, Is Not a Cute Story

When high school was out, John Cronin looked to the future. He found no clarity staring back. 

John is one of about 250,000 Americans with Down syndrome, but he wished to enter business with his dad after graduation. 

It's a great story — John's Crazy Socks, founded in 2016, has been featured all over the news and web, from Fox to the BBC. 

But this is not a charity. And this is not a cute story. 

John’s Crazy Socks, in just 22 months, has already pulled in more than $4 million in sales and given away some $170,000 to worthy causes. 

How? Through an ecommerce strategy that has legs, a paid search deployment returning up to 10X ad spend, and proof that obsessing over customer experience can have shoppers coming back again, and again, and again ... 

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Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

New York City. 

Travis Scott and graphic tees. Jonah Hill and high-top kicks. 

It was all at Hypefest, the inaugural streetwear festival in Brooklyn. Cool clothes, cool style ... 

But also universal lessons in business. This was a place where a masterclass in online-to-offline commerce was in session, the hippest brands showing what's possible with the right kind of customer engagement. 

When your customers are also fans ... that's a lasting brand experience young companies are taking to the bank. 

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The Multi-Channel Menace: Young & Reckless, YouTube, & Mastering Customer Engagement

The Multi-Channel Menace: Young & Reckless, YouTube, & Mastering Customer Engagement

The Multi-Channel Menace: Young & Reckless, YouTube, & Mastering Customer Engagement

At 22, Chris Pfaff founded Young & Reckless. And its retail presence exploded almost overnight with distribution deals at PacSun, Macy’s, and Dillard’s — along with celeb followers like Diddy and Justin Bieber. 

So, why create an ecommerce presence and focus on D2C? 

Even more interesting, why “tripled down” on its YouTube presence instead of going the usual Instagram and Facebook routes? 

Here’s why. And here’s how the strategy has helped Young & Reckless’ online revenue nearly double YoY. 

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‘Localize, Don’t Internationalize’: How the U.K.'s Simba Hit $100M+ Going Global

‘Localize, Don’t Internationalize’: How the U.K.'s Simba Hit $100M+ Going Global

Simba Reached $100M+ Through Its Global Ecommerce Motto: ‘Localize, Don’t Internationalize’

At $100M+ in sales since launching in 2015, Simba has figured something out. 

The secret? Global expansion. But not the rush-to-open-as-many-storefronts-as-we-can-as-soon-as-we-can type. 

Instead, Simba is deliberate — competing with heavy hitters like Casper — through a slow, steady approach to worldwide ecommerce. 

Curious how Simba exercises such discipline and the steps it takes to ensure it's ready for further global expansion? 

 

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