A new email marketing campaign is in the planning stages and you have a big decision to make. You've already decided that the campaign will include a sweetener in the form of a coupon.
Now, the question is should the coupon be a percentage off or a set dollar amount off? Their value would be essentially the same but what if one could potentially drive more sales? Hmmm..
Find out the answer to this and other burning optimization questions in today's article on ecommorce optimization.