20 search results for “Ott Niggulis”

3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

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Can You Do Ecommerce Without an Open Web?

Can You Do Ecommerce Without an Open Web?

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on. 

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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Year in Review: Take a Ride on the 2016 Ecommerce Time Machine

Year in Review: Take a Ride on the 2016 Ecommerce Time Machine

2016 Year in Review

The life of an ecommerce entrepreneur moves quickly. Before you can say “Holy Hyperloop Batman!”, another year has come and gone. 

The past 12 months have been fruitful for the industry. 

From sustained global growth, to new advancements in chatbots, AI, mobile UX, augmented and virtual reality, there is a lot to look forward to in the years to come. 

Hop on our time machine, and let’s take a look at some of the key technologies and trends that shaped ecommerce in 2016.

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Email List Segmentation Strategies For High-Volume Ecommerce Stores

Email List Segmentation Strategies For High-Volume Ecommerce Stores

If you could make a ton more money off your existing email list, would you try?
Are you the kind of business that sends the same generic mass email campaigns to all your customers and sees "industry standard" opening rates, clickthroughts etc?
Or do you want to be one of the smart ones that sees on average 53% better performance with your campaigns with email list segmentation?
I know that you're the smart one and are using some form of segmentation. Right?

But since there's a million and one ways to segment an email list you can always be doing better. This article is all about that - making you better at list segmentation to ultimately drive more clicks and more money in the bank.

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Simple Things You Can Do to Retain Customers During Stock-Outs

Simple Things You Can Do to Retain Customers During Stock-Outs

It's an embarrassing reality that is bound to happen to any online retailer...

But how you handle out of stock inventory is something that will make or break your reputation.

For instance, did you know that 53% of consumers switched to another provider because of poor service when dealing with out of stocks, yet 80% of them say they could have been retained if the company had handled the situation better?

With the holiday season looming, this is a critical, yet often overlooked area of many's digital strategies that will help you save face and prevent a customer service nightmare during the season of high emotion shopping. 

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Augmented Reality: A New Frontier for Digital Commerce?

Augmented Reality: A New Frontier for Digital Commerce?

What happens when the physical and digital merge?

In the not-so-distant future, the physical and digital worlds will collide and become inextricably linked, thanks to Augmented Reality.

Today, Ikea uses the technology so you can preview furniture in your living room while others are using Augmented Reality to create interactive advertisements.

Soon when the Magic Leap and Hololens headsets launch, we'll witness the genesis of a new age, where Augmented Reality experiences will enhance our everyday lives.

Ott Niggulis explores how this will impact how we work, play & yes shop in this exciting glimpse of what's to come.

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Supply Chain Optimization: How to Develop a World-Class Logistics Network

Supply Chain Optimization: How to Develop a World-Class Logistics Network

 

Companies with world-class supply chains have learned that supply chain optimization is not about air freight, or warehouses or delivery routes separately. Optimization means that you're looking at the supply system as a whole and optimizing the system and not only parts of it.

It's this change in how to think about supply chains that has allowed companies like Apple to dominate markets and save money all at the same. To learn how You can too, read this article.

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“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

It happened again.

You worked long and hard on your sales plans. You crunched the numbers from last season. You projected into the future.

It all seemed so beautifully anticipated.

But here it is:

Your tenth, twentieth, maybe even thirtieth customer complaint … that the one thing they want is out of stock.

Is inventory management doomed to be hit or miss? Can you really anticipate everything? Or is that kind of foresight just a myth?

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