15 search results for “Sarah MacDonald”
Brands have also come to lend their voice during times of trouble, like natural disasters, pandemics, or other tragic events. It is prudent for businesses to want to avoid messaging that comes across as tone-deaf or exploitative.
Here, we’ll give you a few tips on creating community and showing empathy in a variety of empowering ways.
In 2020, the plus-sized fashion market will be worth around $31.9 billion. Inclusive sizing is already far more normalized in many new direct-to-consumer brands but luxury fashion is only just starting to get the picture:
incredible, influential designers are seeing the importance of adapting to a new norm, not a “new” body.
The biggest trends of New York Fashion Week (NYFW) were cognizant of fashion’s global reach and responsibility, made-to-order innovations, and also designers distinguishing themselves by stepping away from the traditional runway.
The six-day event highlighted the most important design trends for the upcoming fall/winter season, and started vital conversations around fashion consumerism.
Read on to see what drove NYFW 2020.
The Harvard Business Review reported in an online survey that 65% of participants wanted brands that were “purpose-driven,” but only 26% actually followed-through. Since “greenwashing” has infiltrated the narrative of so many brands, it can be difficult to understand what is actually green, and what is deceptive green marketing.
From eco-friendly products to shipment practices, it is important to see that, across industries, sustainable packaging is a vital part of a brand’s environmental efforts. Here’s how retail brands across every industry are tackling sustainable packaging.
Both the tech-savvy marketers and the bottom line-driven CEO want buyers to buy—and more often. But convincing that same CEO, or board, to invest in your next effort to make that happen can be a challenge. We'll walk through some ways you can get your message across.