Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, & Sales

Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, & Sales

It can be as draining and stressful as cramming for a final exam.

Preparing for a flash sale. Launching a new product release. Kicking off a sales campaign.

Each one requires all-nighters fueled by caffeine and plagued by the headaches and frustrations that stem from the laborious and time-consuming pre-event activities necessary to execute successfully.

Your pre-launch to-do list is lengthy …

Especially when you’re struggling to stay awake at two in the morning before the launch and checking all of the boxes necessary to ensure the sale or product drop goes off without a hitch. Even worse, merchants often have to briefly take their stores offline while planning and manually implementing the mechanics of a major event or sale.

Events such as flash sales are increasingly becoming strategically important …

They’re designed to generate buzz, move inventory, and grow your business — not cost you energy, money, or even downtime. Put a bit differently, the more time you spend planning for these types of events the less time you spend actually generating sales.

Starting today, your grueling all-nighters are over …

Introducing Launchpad

Rather than plan and do it all yourself manually, we’ve created Launchpad to help you plan and automate all of the activities necessary to execute a flash sale, product launch, or sales campaign.

The application allows you to schedule, coordinate, and execute major commerce events in advance. With Launchpad you can pre-plan everything on your to-do list and instantly roll it all back once the sale or event is over.

Think of Launchpad as your command center for major commerce events; the place where customer facing automation and dashboard reporting meet. The real-time analytics dashboard allows merchants to monitor event performance in real time; total sales and orders placed, inventory levels, and average order values:

“We are in the process of testing it right now,” says Russell Saks, founder of nutrition and supplements retailer Campus Protein. “So far we love the real time analytics it offers for new product launches!”

On the customer-facing side, Launchpad empowers merchants to schedule the automatic publishing of themes, products, and enable checkout captcha to prevent bots from placing orders.

Shopify Plus merchants can access Launchpad from their Shopify Admin page and automate potentially complex commerce events such as:

  • Change product pricing at predetermined start of a sale event
  • Auto publish selected products to an online store to launch at a specified time and date
  • Increase inventory levels at the start of a sale event
  • Lock your store for a predetermined duration before the start of a sale event to build hype and anticipation
  • Schedule creative changes and theme customization to better highlight the product involved in the sale

In the words of Shopify Plus’ Director of Product David Moellenkamp:

“Knowing that sale events like a flash sale are an important part of today’s retail landscape, we wanted to provide our merchants with an integrated solution that made the process easy and efficient.”

“The Launchpad app gives our merchants the ability to put a sale event on ‘autopilot,’ allowing for the pre-planning and automated execution of a sales event.”

“This helps preempt the guesswork and time management constraints of this approach and allows our merchants to focus their time and energy on other aspects of their business.”

Ready to Launch?

Campus Protein’ recently use of Launchpad is just one of a handful of flash sales or major events for which Shopify Plus merchants are using the tool.

In fact, even though Launchpad is just now launching, merchants credit the application with generating hundreds of thousands of dollars in sales in just a matter of days.

Ready to put your next flash sale or product launch on autopilot? You can sleep now knowing Launchpad will be awake.

About the Author

Nick Winkler is a contributor to the Shopify Plus blog and founder of The Winkler Group, a strategic communications firm that provides content marketing services to the world's best-known brands, businesses, and marketers. Get more from Nick here.

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