So, what exactly is print-on-demand? It's one of the fastest growing business models for e-commerce entrepreneurs. You have the opportunity to have white label printing on products, like t-shirts, phone cases, pillows, heck, even shower curtains with your logo or branding. You don't have to hold any inventory at all, you simply need to focus on the marketing and the design and choose a fulfillment company that will send your customer their product when you receive an order.
It's pretty dang simple! I'd love to share some of the benefits of building a print-on-demand business. Some of the benefits include: control over your profit margins, control over the product quality and control over your brand representation. Print-on-demand takes the risk out of doing e-commerce and it allows you to test different products without breaking the bank, which is super important. Most people fail because they end up putting all their eggs in one basket with a few items.
Now, with print-on-demand, you can test as many products as you like until you find what works and you can do all of this without investing a single dime in inventory. You only pay for the marketing. Print-on-demand takes away the risk and it gives you control.