LeSportsac grew orders 37% through unified multi-channel ecommerce
- Grew its units per order by 37%
- Boosted its average order value by 20%
- Increased its conversion rate by 7%
- Since its replatform, LeSportsac’s ecommerce sales are up 12%
Four decades after it first opened for business, the decision makers at LeSportsac knew it was time for change.
The lifestyle brand and maker of famous handbags, luggage, and accessories had sold on the web for some time, but its online experience never quite matched the feel of shopping with the brand in real life.
Sometimes visitors saw code on its website. Updates and changes to its backend took months to implement. When traffic spiked, a crash would often follow.
So, the team searched for a fix, all the while sitting with an unusual problem: how can an already-thriving brand push for even greater heights?
The answer was found in a common denominator.
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Step one was to create a web presence that worked, plain and simple. LeSportsac partnered with Shopify Plus to offer a simplified backend and a clean, smart frontend.
“I think you had to scrape my jaw up from the floor after seeing how quick and easy it was,” Mallory Rosen, LeSportsac’s ecommerce manager, says of the company’s migration.
Data — in particular, customer segmentation and personalization — became key assets to this overhaul, allowing LeSportsac to give each shopper a custom experience based on their previous engagement with the brand.
LeSportsac found that, with Shopify Plus, it was finally able to effectively communicate its brand and what it stood for across all its channels.
“Every week, I ask, ‘Oh, how were sales?’” says Isaak. “And Mallory will tell me, ‘They’re good!’”
Indeed, LeSportsac was at once the same company and an entirely new one, too. This was still the same hallmark, legacy lifestyle brand, but it had achieved a new level in its online presence, which finally provided LeSportsac the ability to properly broadcast its in-store shopping experience to shoppers in every corner of the world.
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