Zaius loves eCommerce marketers! The Zaius B2C CRM platform provides you the visibility of a Customer Data Platform (CDP), the cross-channel campaign functionality of a next-gen Email Service Provider (ESP), and deep insights from data science. With Zaius you automatically connect customer data with segmented and personalized marketing campaigns to increase deepen intimacy, increase customer loyalty, and accelerate revenue. Let Zaius assist your marketing.
- Boston, United States
Jurgen Nebelung, VP of Ecommerce & Digital, Tea Forte
“It’s rare to find a platform that allows you to take a customer-centric view rather than a campaign-centric one. With Zaius, we understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.”
Sam Wilson, Senior E-commerce Marketing Manager, Richer Poorer
“From CRM to paid media to site merchandising, Zaius empowers my team to plan for success and pivot quickly to capitalize on hidden gems. It reveals layers of marketing and business intelligence that we don’t get elsewhere.”
McGregor Button, VP of Marketing, Linksoul
“As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale.”
Turn Customers Into Life-Long Fans
B2C marketers realize there are new rules when it comes to shopper loyalty. To compete, you must understand the customer journey and nurture your buyers carefully to make them fans. We break down everything you need to do to be successful at lifecycle marketing and earn customers’ loyalty.
Great Marketers Have Three Core Skills
Marketer’s roles are more complex; from constantly changing marketing platforms to ever-increasing competition for buyer’s attention. But great marketers have three key skills; branding expert, marketing technologist, and data scientist. Learn the easy ways to make these skills part of your resume.
Master Your Marketing Technology
You spend a lot of time evaluating, using, and optimizing your marketing tech stack. In addition to being creative and driven by data, every marketer has to understand the latest tech platforms, social channels, and more. Learn from our survey of hundreds of B2C marketers.