B2B ecommerce

Reach every customer. From B2B to retail.

Sell B2B and direct to consumers on the commerce platform built for scale.

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D2C and B2B commerce

One platform. All the orders.

Selling at scale now means selling with ease. By automating the sales process, Shopify Plus empowers all your commerce operations—whether a customisable B2B store, a wholesale channel, or a direct-to-consumer website.

And you have limitless opportunities and channels for growth through standalone online stores that you can manage in one place.

B2B meets D2C

Everything your buyers want.

Today’s B2B buyer wants the option to order online. Give your B2B customers the independence they need, with all the D2C features they expect.

  • Deliver personalised sales and marketing experiences across devices and channels
  • Help customers find your products with customisable navigation and onsite search
  • Integrate customer data from your ERP or CRM through Shopify API
  • Offer flexible payment options with 100+ payment providers and manual invoicing
  • Make the checkout process 40% faster for repeat buyers with Shop Pay
  • Optimise for conversion with powerful checkout promotions through Shopify Scripts

Trying to run a wholesale store on our previous platform was really difficult. Switching to Shopify Plus made our wholesale offering easier to set up and manage.

Ben ChidiacCo-founder, Beard & Blade

Wholesale channel

An exclusive wholesale solution for high-volume ordering.

Your B2B customers need self-service commerce to streamline their ordering process.

Shopify Plus makes online B2B ordering possible. Set up a password-protected and branded wholesale B2B store with custom prices and B2B-only products, no coding needed.

  • Create custom pricing, percentage discounts, and volume-based pricing for customers or groups
  • Automate and review wholesale customer signups
  • Allow B2B customers to purchase, track, and easily reorder products
  • Sync inventory, orders, and customers with your existing Shopify store or third-party software
  • Review wholesale orders before invoicing

Sell direct to consumers and businesses on the ecommerce platform built for scale.

Let’s talk