Shopify business resources
Everything you need to start selling online today
Start your free 14-day trial today!
How to create a successful business blog
The benefits of blogging for business cannot be underestimated, as they can improve communication with employees and create a sense of intimacy with customers, which can in turn lead to increased sales. Those who are invested in ecommerce can particularly benefit from blogging, as posts can translate into increased sales. To blog well, you'll have to choose the right software, share your expertise, make your blog interactive, blog regularly and make sure your posts are always visible. With these steps, you'll be sure to lay the foundation for a successful blog. Read on for tips on how to create a blog and keep customers shopping at your company.
Choose the appropriate blogging software
A successful small business marketing blog will be one that is easy to use by its bloggers. Starting a business blog can be difficult in terms of creating content, but its software doesn't have to be. Good software can help you maintain your small business marketing blogs with as little hassle as possible. For that reason, if you are unfamiliar with web design and coding, you should choose software that allows you to simply type your post and click to publish. Select a software that also has a good support team behind it, as well. This is especially critical, if you are using a blog in lieu of a website or are using the blog temporarily while your website is down. Shopify offers several ecommerce site solutions that make establishing a professional web presence simple.
Share your expertise
A blog is a great platform for you to position yourself as an authority on the products or services that you are selling. In fact, business blog marketing is popularly done for this reason. By starting a business blog, you can share your knowledge and unique experiences within your industry, and with your products and services. You'll soon become an authoritative, trusted voice with important opinions, and this can strengthen your brand. Giving readers the opportunity to learn from you is one of the greatest gifts you can give them, and they will reward you with loyalty to your products.
Make your blog interactive
Don't make the mistake of treating your blog posts like formal press releases. Blogs are supposed to be conversational and natural. Use a friendly writing style that invites readers to comment and engage the author. When they do comment, respond to them and keep up a lively conversation. Engaging your customers in this way can make them feel a connection to your products and purchase items in your store. This is one of the benefits of blogging for business.
Keeping up with an online business can be time-consuming, and updating a blog can be even more difficult. To keep your readers, though, you'll have to devote the time to regularly create new and interesting content. If you don't, you might lose your readership, and it could be hard to regain them. If you can't find the time to regularly update your posts yourself, hire someone who can. Regardless of who submits the blog posts, you'll need to keep your readership's attention.
Keep your new posts visible
If you invest hard work into your small business marketing blog, you should ensure that readers will be able to see your new posts when you publish them. One of the obvious ways to notify readers when your posts are ready to be viewed is to send them email messages; however, this function usually requires that users officially sign up to your blog. To keep casual readers apprised of your business blog marketing efforts, feature the blog's updates on the main page of your website, employ RSS subscription feeds, and use social media to capture followers, fans and sharers. You can also optimize the content for search engines, so that people who are searching for content like yours in small business marketing blogs can find yours before they find the competition.