HalflifeUSA is a clothing brand with a mission to help end homelessness across the United States. We are approaching this mission with a three tiered approach. As a baseline we donate 10% to shelters across the country.

Second we utilize up-cycled fabric in each one of our garments that was once worn by a resident of the street. We hope this starts to break down the walls of stigma associated with homelessness throughout our society today.

Lastly Halflife launched the STEP program Jan 2014. STEP stands for Solidarity Transitional Employment Program, and it takes place in a 28 foot cargo trailer that we have converted into a full service manufacturing facility. HalflifeUSA now has the ability to hire, train, and employ residence at our partnering shelters. This means these residence actually take part in the manufacturing of the garments you purchase from HalflifeUSA.com. We are changing the world of consumer culture one shirt at a time. Clothe your conscience today!

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Friends and Family, build your base. Shopify has given HalflifeUSA a great platform to quickly reach customers and fullfill orders.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

HalflifeUSA uses several different convenient apps like Zopim to streamline our customer service and other features, Without Shopify our lives would be a lot more stressful. We use USPS to full-fill all our orders.

What are your top recommendations for new ecommerce entrepreneurs?

Start simple and don't over complicate things. Less SKUS more sales. We made it difficult on ourselves by over complicating a lot of what we are accomplishing. But in the end it only matters that we are successfully helping those in need!

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