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Shopify built a compensation system where employee success and merchant success are part of the same equation

Entrepreneurship has no zip code
Shopify's data shows rural entrepreneurs are building a global export economy worth billions. The geographic barrier to commerce has collapsed.

AI unlocks future-proof entrepreneurs. Bad regulation crushes them.
Six principles for AI regulation that protect entrepreneurs and innovation.

Entrepreneurs are creating new markets and outselling the mainstream
Categories that didn't exist a few years ago now account for the majority of sales on Shopify—and AI is accelerating the trend.

The developers behind Shopify's $1.3 billion app ecosystem
Shopify sent more than a billion dollars to developers last year. Behind that number are thousands of individual bets. These are three of them.
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